Kyle Abacan

@KyleYouMadeThat

Music Producer. Content Creator. Trend Setter.

Kyle, You Made That?!

My name is Kyle Abacan. I am a music producer & content creator (with a BBA in Marketing) that creates “interactive music” that inspires users to engage and generate content with the music. Whether it is dances, artist duets, aesthetics, product demos, I have created music that inspired some of the biggest trends on social media in the last two years.

Why Music UGC?

Music plays an important role in user-generated content. Many creators base their content around the music and create ideas around it. It sets the tone and the mood. However, not all music requires interaction or engagement.

With the rise of user-generated content, I have the knowledge and experience of creating music that motivates and inspires users to interact and engage. Whether I am speaking to a dancer, a rapper or a house full of influencers, I create musical content that directly speaks to that specific audience.

The goal is not to go viral but to speak to the right audience efficiently & effectively.

We can work together to create sounds and content that will engage your consumers.

We will go through an interview process that will help me gain an understanding of:
- Your brand identity
- Target market & consumers
- Goals
  - For your brand social media
  - For the campaign
With the information given, I will create a sound that best fits your campaign
We will create a strategy for the sounds and effectively create content using the sounds

Bachelor of Business Administration in Marketing

With a Bachelor of Business Administration in Marketing, I understand consumer behavior through thorough research and studying the market to gain information of what consumers need and want. Before posting content on TikTok, I studied the top users’ content on the platform to understand how I can provide music that would inspire them to engage with my music. Not once did I reach out to any users to engage with my content but rather created content effectively targeted to the audience that I’m speaking to. The music… speaks for itself.